Featured snippets: an opportunity for your SEO strategy?

Google seeks to provide its users with the best possible search experience on the web. For this, the search engine continues its strategy to become "the answer engine". As such, there are more and more elements on the results pages that provide an answer to users: rich snippets, quick answers or featured snippets ... In this article, we will specifically study featured snippets. On which criteria are they put forward? On which requests? How to bring them out with your site? Here are some answers

What are featured snippets? Since September 2014, Google has displayed blocks at the top of the results pages. He calls them "featured snippets" which could be translated as "featured snippets". The high visibility of "featured snippets" raises the question of the impact on traffic. With a privileged zero position, there is a good chance that the click-through rate on these results will be significant. Especially since their frequency of appearance is increasingly high.

The different forms of featured snippets

When the requests are very precise and short, certain enriched extracts respond directly to the user without the user even needing to click on a site. It thus saves a lot of time and sees in Google an engine at the same time very receptive to its request, fast and above all practical. The importance of featured snippets According to research results featuring featured snippets have doubled in less than a year. The same study revealed that 55% of these extracts presented are new or are located on a new URL. Featured snippets are part of a changing research context. Internet users' queries are no longer just simple keywords. It is now possible to "talk to Google" using the voice recognition technique. The search engine is even capable of distinguishing between your usual searches and those that you are doing for the very first time. And it is precisely on this new research that he will offer you the most sites containing these famous featured snippets. There is significant potential for visibility on featured snippets. Using them today will make a difference against your competitors. Still, it should be seen as the best response to the user's request ...