What Is Black Hat SEO

In the SEO sphere, we tend to differentiate between two types of SEO / SEO techniques. SEO White Hat and SEO Black Hat. One would be good, in accordance with the recommendations of Google (in particular), the other would be bad and risky because it would play with the weaknesses of the algorithms of search engines

The white hat seo is a set of SEO practices and optimizations that respect official recommendations from Google, the leader in internet search. These aim in particular to: improve the technical performance of the site, for example by having a coherent page architecture or by reducing the loading time on mobile enhance the user experience work on the quality of editorial content The white hat seo is therefore a set of processes considered "ethical" by search engines. These are particularly in line with Google, which constantly seeks to strengthen the relevance and quality of the results it offers. It is therefore a long-term visibility strategy. If it takes a little time before delivering results, they are however long-lasting.

What is black hat seo

The black hat seo is a set of processes and automations aimed at exploiting the flaws in the algorithms to manipulate the results in its favor. The results can therefore be surprising. Sites engaging in such practices can find themselves on the front page of Google overnight, or even in first place. With such results, it is obviously tempting. But any flaw inevitably has a vocation to be filled, Google constantly making more or less important updates to its algorithm. When the flaw is corrected, which is never very long, all those who used it to artificially climb in the SERPS are then exposed by Google and punished. Depending on the importance of the questionable practices used, this ranges from decommissioning to the complete disappearance of the site.

Google’s algorithm was originally based on the number of external links to the same site. At its inception, the engine considers that the more links you have, the more you are a reference in your field. Logically, you should therefore appear in the best search results. Net-linking is a common practice that is an integral part of any good SEO strategy. On the other hand, its abuse which consists in massively generating hundreds or thousands of links to improve its positioning in the results is sanctioned by Google. Nothing more normal in itself since these poor quality and artificial links (directories, link or domain purchases, etc.) have only one purpose, to manipulate its algorithm. In 2013, Inter flora suddenly disappeared from the results, following a Google penalty. In question, the massive purchase by the brand of poor quality inbound links. Inter flora then has no choice but to disavow all of the artificially acquired links.

Is automation synonymous with unsafe practices?

Black Hat SEO is often associated with automation while White Hat SEO is presented as a technique that is not, suggesting that automation is necessarily bad for SEO. In fact, a good SEO that respects the directives imposed by Google can completely automate certain tedious or repetitive tasks. This is for example the case for automatic redirects, 404 error detections, internal meshing or integrating web user requests into a section of its page, essential tasks which can be fully automated without risking infringing Google guidelines. It is understood that BlackHat techniques present risks for the medium and long term visibility of your site, and today very few companies will offer you this type of service.for example, only offers WhiteHat services in correlation with Google guides