The next time you are in a mall or at an airport, watch what people do as they wait for purchases to finish or the time of departure for their flights. Of course, some talk, others look through the sideboards or read a magazine to pass the time. However, today most of those in a public place are busy with their cell phones or tablets. They will be browsing through websites, posting updates on social media, or uploading photos and videos. Studies have shown that smart device traffic has increased dramatically in recent years, and there are many indications that the trend of accessing the Internet through mobile devices will continue to increase. Notwithstanding this trend, you have surely noticed that using your smartphone to navigate sites that are not optimized for mobile devices can be frustrating, if not downright maddening. The fact is that many web pages are not friendly to mobile devices, making their operation a nightmare. When you think about the amount of business you could lose simply because your website visitors are upset about not being able to navigate on it, you will understand why these adjustments are so necessary. You simply need to know how to implement responsive web design so that visitors don't stray from your website.
What can be done?
Of course, one obvious approach to meeting the browsing needs of both desktop and mobile devices would be to create two different websites for your business, as it had been done in recent years. One would be intended for those who access the site through their desktop computers, and the other would be optimized for mobile users. You could choose to make the content different between the two versions, or modify the code to simplify the mobile site. However, this approach, known as forking, is a catastrophe for your IT department. Your company will end up handling duplicate content and spending a lot of time on programming updates for two sites. Instead, consider a responsive design approach for your website. Once you know what Responsive Web Design is and how to implement it, you will understand that it is the smartest and most cost-effective way to make your website mobile and desktop friendly. Responsive design Without going too technical, responsive web design is an approach in which page development is based on a flexible and fluid design that looks the same no matter what type of device is being used. In a way, it reads the screen size and adjusts the text, images and other content according to the available space. The adaptable designs (fluid grids) that the developers use to create the site are proportional to the screen size, so the content is identical no matter if you are using a small Smartphone screen, a medium-sized tablet screen , or a desktop monitor.
Responsive Design Benefits
Clearly, the main advantage of this flexibility is to make your site more visually friendly for portable devices. However, there are some other benefits of using responsive web design that go beyond optimizing your site for mobile use. On the one hand, reaching a broader audience of prospects allows your company to increase its lead generation rates and conversion rates. In addition, by consolidating what would be two sites, your business saves time and resources by getting rid of the maintenance of a conventional site and another for mobile. Additionally, responsive web design allows your website to be more friendly to search engines and visible to online users, a functionality required by Google as of April of this year, which will be penalizing all those sites that do not comply with this characteristic. . Since you will not be publishing content for two different sites, you can focus on one site and update it more frequently. Search engines love high-quality content, which will put your business at the top of the list of results when users enter phrases with particular keywords of the market that your business serves. Define your strategy You will need a plan on how to implement responsive web design in order to make the process as simple and practical as possible. From a development point of view, you should do a good analysis of your current website and identify everything that is not essential. Any unnecessary clutter will not allow you to take action, so you must remove those distracting elements. The next step in implementing responsive web design is to start modifying the pages. Obviously, the home page is the best place to start. This is where the majority of your visitors will likely be targeted when they enter keywords through a search engine or links from other sites. Once you have this home page ready, it will be easier to modify the rest of the sections and detail pages.
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