Who Should I Make My Website With?
Basically you have four options to create your website: make it at home with your own resources, with a freelancer, with a web design agency or with a specialist internet marketing firm. Who to do it with depends fundamentally on what your objective is and how much budget your company has for the project.
Starting from your goal
If your intention is simply to have a website, any of the first three alternatives (home development, freelance or web design agency) may be your best option. Conversely, if the purpose of your company is to promote its products and services, then you will have to hire the services of a specialist internet marketing firm that is capable of producing a professional website that helps you meet that goal.
Assigned budget
There are two ways to purchase a website: on request or based on a budget. In other words, you can set your requirements and, based on them, quote the project or, on a budget, purchase the website that your company can pay for. In practice, most organizations quote based on requirements but decide based on their budget. This is an inappropriate practice, since companies often end up acquiring that web page that falls within the assigned budget, not the one that meets their requirements.
Development at home
Developing a conventional web page at home is a good alternative if you have the necessary technical resources and minimal knowledge about web design. The main advantages are total control of the project, the low cost and the ease of being able to maintain the website when it is required without depending on third parties. The problem is that your business is not exactly dedicated to designing web pages and most likely your staff will not be updated on the latest technologies and best practices in web design.
Freelance professional
Hiring a freelance web designer is probably the most practical and cheapest alternative. A freelancer won't demand too much information, and your website will likely be ready for publication in two to three weeks. Do not expect great things from this page and it will surely be difficult to find the freelance designer months later when your company needs to update its contents. If you choose this alternative, make sure that you are given a copy of all the source files (most of these web pages are designed in flash), as well as all the access codes to the different sections and services of the hosting, for when The time comes when you need to carry out maintenance on your website.
Web design agency
In our country, most companies hire web design agencies to help them have a presence on the Internet. There is a vast offer, so you can easily locate an agency that offers the service in your area. The range of options is very wide and can be found from the agency that is only dedicated to web page design to companies that offer a comprehensive service that includes site hosting and other specialized services. Before hiring the design of your web page, make sure that you are acquiring the right product, since a traditional web design agency will help you to create your page but not to promote your business on the net.
SEO specialist agency
If your company's objective is to promote its products and services, you should hire the services of an SEO specialist to design your website. When a company is designing a web page for the first time, it does not know many things about how the promotion system on the Internet works. Until the website is published, they realize that the promotion of the business will depend on the number of visits and these will come only in the event that the website can be located through the search engines. Search engine optimization is a service that must be contracted since the website is being designed and only an SEO specialist can achieve the level of visibility that clients demand.
Comments